• 01 Oct , 2024
• Blog

Why Buy Gold on Dussehra? The Untold Story Behind This Tradition

We celebrate Dussehra as a victory of good over evil.

On this day, Lord Rama defeated King Ravana, and Goddess Durga killed Mahishasur after fighting with him continuously for nine days in nine different forms. On the tenth day, she won the battle, which is why we call it Vijayadashmi.

These are the famous victory stories about good over bad that we all know, RIGHT?

But there is one more story no one talks about. 

It’s the story of Kautsa, the young son of Brahmin Devdatt and his Guru. 

And this untold story helps you understand why it’s lucky to buy gold on Dussehra. 

Now let’s hear about the Untold Story of Buying Gold on Dussehra 

Kautsa was a young Brahmin boy, the son of Devdatt. He was deeply devoted to his Guru, Varantu, who taught him the 14 sciences. 

After completing his education, Kautsa offered a Guru Dakshina to his Guru Varantu but Varantu refused to accept anything.

Kautsa insisted on giving a meaningful Guru Dakshina. To avoid accepting anything, Guru Varantu asked for a huge amount: 140 million gold coins in exchange for the 14 sciences he had taught. 

Kautsa felt worried because he didn’t have such a huge amount. 

So, he decided to get help from King Raghu, a kind-hearted ruler known for his generosity towards Brahmins. He approached the king and shared his wish for the gold coins. 

However, King Raghu had just completed a grand Yaga, where he had given away all his riches to those in need. 

But King Raghu wanted to help Kautsa. 

He thought for a moment and then went to the God Indra for help. Indra went to Kubera, the God of wealth, and requested him to shower King Raghu’s kingdom with gold coins, equal to the number of leaves on all the Aapti trees.

Kubera rained down gold coins on King Raghu's kingdom for each leaf of the Aapti tree. Kautsa happily collected all the coins and gave them to his Guru, Varantu. 

This magical rain of gold coins happened on Dussehra. That's why people believe Dusshera is one of the auspicious days for purchasing gold. 

From that day on, the tradition of exchanging Aapti leaves during Dussehra began, symbolizing the blessings of wealth and prosperity.

And you won’t believe this! 

According to recent reports, in the past couple of years, gold sales were up 30% during Dussehra. 

This means more people bought gold during Dussehra because they believed it was a lucky day and enjoyed the tradition of buying gold and exchanging it as gifts. 

As you know, October to January is the wedding season so people have pre-booked gold and are likely to receive deliveries on Dussehra because it’s an auspicious day.
 
Besides weddings and lightweight jewelry, gold coins and bars are also in high demand because people are taking advantage of the prices and buying gold for planned occasions. 

The chart shows that gold prices have mostly increased every year. 

Last year, the price of 24-carat gold for 10 grams was ₹60,646, and this year, the price is ₹77,070. 

This means that those who purchased gold last Dussehra are in profit this year.

Note: Gold prices can be volatile in the short term, but the metal has generally maintained its value over time, as you can see in the chart. 

Benefits Of Buying Gold On Dussehra 

As we’ve already discussed, Dussehra is considered an auspicious day and a special tradition of buying gold. 

It’s believed that purchasing gold during this time brings prosperity and blessings. 

Now, let’s explore the financial benefits of purchasing gold during this special festival.

Hedge Against Inflation

Gold acts as a shield against inflation. 

When prices go up, gold usually keeps its value. 

This means that even if the cost of everyday items rises, the value of gold tends to remain stable. 

So, if you invest in gold this Dussehra, you are protecting your money from losing value over time.

Safe Haven Asset

Gold is often seen as a safe place to keep your money. 

When the economy is unstable or uncertain, people tend to buy gold. 

This is because gold usually holds its value, even when other investments fall.

Investment Opportunity

Buying gold during Dussehra is also a smart investment opportunity. 

The price of gold can increase over time, which means you could sell it later for a profit. 

Many people see gold as a way to grow their money over the long term.

Liquid Asset

Gold is a liquid asset. 

You can easily convert it into cash. If you need money quickly, you can sell your gold for cash without much hassle. This makes it a helpful resource in case of emergencies or unexpected expenses.

Diversification of Portfolio

Having gold in your investment portfolio helps reduce risk. By diversifying, you protect yourself from losses in other areas. 

If stocks or bonds do poorly, gold can balance things out. This makes your overall investments safer and more stable.

So, as you celebrate Dussehra, consider the financial advantages of buying gold. It’s a blend of honoring tradition and making a wise investment for your future!

Best Time to Buy Gold On Dussehra 2024 

We all have a habit of checking the shubh muhurat before buying any high-value asset. 

So, how can we forget to check the muhurat of this Dussehra before buying precious yellow metal?

Buying gold during this lucky time can bring good fortune and prosperity to you and your family. Make sure to mark your calendar.

Source

This Dussehra, Buy Digital Gold for Convenience 

Why? 

Because we live in a digital-first world, where everything is online for convenience. 

Gold is also available in a digital form! At DigiGold, India’s most trusted platform for digital gold and silver, we want to make your gold buying journey simple, transparent, and digital. 

You can buy 24k physical gold easily and securely online while following all the rules and regulations. 

Digital gold is trendy among young investors, such as millennials and Gen Z, because it allows them to invest in gold directly from their phones or computers. 

You can start your gold investment with just Rs 1 and there’s no limit on how much you can invest! This means you can buy gold without spending a lot of money. Your digital gold will be safely secured in your digital wallet, so you don’t have to worry about theft.

When you buy digital gold, your transaction will be done through your digital wallet at the market rate.

Plus, these digital wallets offer a way to buy gold regularly through a Systematic Investment Plan (SIP) by putting in small amounts whenever you want. 

There’s no lock-in period, so you can sell your digital gold whenever you want by placing a sell order for the amount you choose.

If you prefer, you can also redeem your digital gold for physical gold! This means you can take delivery of actual gold at no extra delivery charge. 

So, buy digital gold this Dussehra for a convenient and wise investment! Whether it’s for you or as a gift for your loved ones, we are here with the best support to help you every step of the way. 

Join DigiGold today and easily watch your gold grow safely and securely, all from the comfort of your home!